A new monument of sophistication and presence on toronto’s prestigious king street. Rising 43 floors, this captivating community offers 509 premium residential units in the heart of a highly-coveted downtown neighbourhood. Here, your desired lifestyle has been meticulously curated to meet every discerning standard. The immediacy of it being unlike others is what makes you feel allure. The seven-storey podium grounding allure will host carefully curated retailers selected to meet your needs and, more importantly, your wants. Emotion is evoked as the historic charm at its base transitions to a refined architectural expression in its tower. This landmark residence will forever influence toronto’s perception of luxury. The preserved heritage façade flows with the red brick of allure’s base, complementing the neighbourhood’s history before contrasting with the quiet confidence of the charcoal brick grid. Slender shafts of shifting materiality present a lighter, glassier appearance as the building approaches the corner, breaking down the tower’s mass. From there, allure extends skyward, set back and articulated in a stepped manner, mirroring the movement of the streetscape.
Minutesfrom the financial district and steps away from the waterfront, allure standsin a market- driven mixed-use neighbourhood – connected to toronto’s top amenitiesfor anything from work to play.Here, the city’s best and brightest come together to experience all that makes king street living utterly unique.
Livingatallureopens youtoaworldofbold, dynamic energyandexcitingnewexperiences. Withkingstreetat yourfrontdoor, youare uniquely immersedinwhatmakestorontoa world- class city. Thisisalifestyle thatmany can onlydreamof,surroundedbyapanoplyof richcultures, ever-changingfashions, innovative entertainment,renownedculinary explorationandmuch,muchmore.
